Esteem Needs - the desire to feel important in the eyes of others.
Evaluative Criteria - features of a supplier, product, etc. considered by a buyer when choosing between alternatives; evaluative criteria may be objective or subjective.
esteem needs
Maslow's hierarchy of needs - the desire to feel important in the eyes of others
ethics ...
Supermarket firms develop value brands to meet the psychological needs of hunger and thirst. Harrods develops products and services for those who want have met their esteem needs.
 See also: Service, Manufacture, Manufacturer, Wants, Product
  
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