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An Introduction to Ethnic Marketing
In today's U.S. marketplace, marketing to various ethnic audiences is vital to consumer-oriented product and service companies.
Ethnic Marketing
Approach that adjusts marketing strategies and tailors marketing message to appeal to the shared cultural norms, values, traditions, beliefs, attitudes, and practices of specifically targeted ethnic group(s).
External Analysis ...
 See also: Perceived, Function, Differentiate, Niche, Strategic
  
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