Evoked Set - brands that a buyer is aware of, and thinks well of, when considering a purchase ; also called the Consideration Set.
Evoked set: the shortlist of potential products that the consumer has to choose from within the purchasing decision-making process.
evoked set - The various brands identified by a consumer as purchase options and that are actively considered during the alternative evaluation process.
evoked set A set of alternatives that are activated directly from memory--certain brands considered during the buying process.
See Inert Set; Evoked Set. Inert Set brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set; Inept Set.
 See also: Product, Economic, Price, Study, Place
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