Exclusive Assortment

Exclusive Assortment - an assortment strategy in which a reseller decides to carry the product line of only one manufacturer.

See Assortment Strategies; Broad Assortment; Deep Assortment; Exclusive Assortment. Scrambled Merchandising see Scrambled Assortment.

options available to a reseller in determining the assortment of products and services to be carried, see broad assortment, deep assortment, exclusive assortment, and scrambled assortment
assumptive close ...

See also: Approach, Production, Objectives, Buyer, Marketing