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Expectancy-Value Model (of Brand Evaluation) - a model used in the study of consumer decision processes to evaluate alternative brands.
Among other models used for the purpose are the expectancy-value model, conjunctive model, disjunctive model, lexicographic model, and determinance model. Identifiability see Measurability. Image Image Analysis see Favorability Analysis.
a model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand, among other models used for the purpose are the expectancy-value model, conjunctive model, ...
brands; the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ...
 See also: Marketing, Offer, Value, Study, Promotion
  
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