Experimental Variables - the variables a researcher manipulates in conducting an experiment; also called Explanatory Variables.
Dependent Variables the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.
Balanced Incomplete Block Design (BIBD): An experimental design in which respondents see only subsets of the experimental variables.
 See also: Sales, Potential customer, Value, Attribute, Variable
  
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