Exploratory Research - desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, ...
Exploratory Research: Preliminary research or pilot studies to clarify the exact nature of the problem to be solved (e.g., focus groups to help plan a follow-up survey).
exploratory research A research design in which the major emphasis is on gaining ideas and insights.
external data Data that originate outside the organization for which research is being done.
Exploratory research follows a format that is less structured and more flexible than descriptive research.
 See also: Data, Research, Marketing, Market, Offer
  
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