Home (Exponential Smoothing)
Home  
 
 
Home » Marketing & Web » Exponential Smoothing


 

Exponential Smoothing

Marketing & Web Exploratory researchExposure

Exponential Smoothing - a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.

 


Exponential Smoothing: A type of weighted average in which more recent data are given greater weight than older data. Exponential smoothing is often used in inventory control and sales forecasting systems. ...

See also: New product, Customer, Consumer, Data, Product

Marketing & Web Exploratory researchExposure

 
 rssRSS