economic exposure The extent to which a firm's future international earning power is affected by changes in exchange rates.
Cost Assessment: Exposure vs. Action
Promotional cost is measured in several different ways though the most useful are measured in terms of cost-per-impression (CPI), cost-per-targeted impression (CPTI), and cost-per-action (CPA).
5 Ways to Gain Free Publicity and Exposure for Your Home Business
Publicity
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EXPOSURE - The number of potential consumers reached through specific medium.
Exposure
A person's physical contact with an advertising medium or message. It can be in a visual and/or an audio form.
exposure - The perception of an advertisement or a commercial by an individual.
exposure See impression.
Extensible Authentication Protocol A framework for handling a variety of Point-to-Point Protocol authentication methods including cleartext, challenge/response, and arbitrary dialogue sequences.
Gross Exposures: Each time a Web server sends a file to a browser, it is recorded in the server log file as a "hit." Hits are generated for every element of a requested page (including graphics, text and interactive items).
Gross Exposures/Gross Impressions: The total number of times an ad is shown, including duplicate showings to the same person.
Average exposure: The average (mean) number of times that each audience member has been exposed to an advertisement.
Average net paid circulation: Average (mean) number of copies that apublication distributes per issue.
Exposure - the customer becomes aware of product, service or advertisement through at least one of their five senses (sight, smell, taste, touch, hearing).
Exposure
Definition of Exposure
Eighty-Twenty Rule
Definition of Eighty-Twenty Rule ...
Exposure - The number of consumers who have seen or heard a media vehicle.
Eye tracking - A research method that tracks eye movements to discover what parts advertisements consumers tend to look at.
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Exposure
Consumers who have seen a media vehicle, whether or not they paid attention to it.
F
Fieldwork
A general term that refers to any data gathering process.
Selective Exposure - the perception by an individual of certain, more relevant, facts or advertisements but not of others; also called Selective Perception.
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The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
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HDTV ...
See Selective Exposure; Selective Retention. Selective Distribution making a product available in more than one outlet, but not in as many as are willing to stock it; also referred to as Selective Selling. See Distribution Intensity.
Frequency Amount of exposure your target market has to your marketing message, or how many times someone buys a product.
Focus Group Study of a cross section of people used to predict response to a product or service.
Finally, products which are better known, through the mere exposure effect, tend to be better liked-that is, the more a product is advertised and seen in stores, the more it will generally be liked, ...
Share of Voice can refer to the portion of exposure in advertising, the blogosphere, etc. [edit] Shoskeles An animated ad that moves across the browser, usually with sound effects.
Reach A measurement of an ad's exposure, usually calculated by the total number of people who have the opportunity to see your ad. This does not have anything to do with how many people take More.
Cross-Platform Programs - Multiple exposures of a television program on two or more broadcast and/or cable outlets. The ordering customer declares that commercial load is common across each exposure.
The effective way or advertising or producing brand exposure through social networks. The technique spreads throughout the network rapidly by word of mouth or by Internet resources like e-mail, blogs or other services.
Spamming involves getting a site more exposure than it deserves for its keywords, leading to unsatisfactory search experiences.
You could build a website around the high paying keyword 'Mesothelioma' and related keywords like 'Mesothelioma lawyer' (Mesothelioma is a kind of lung cancer mostly caused by earlier exposure to asbestos) .
Often used to describe acts associated with researching, submitting and positioning a Web site within search engines to achieve maximum exposure of your Web site.
Website Marketing: The marketing of a particular web site to get the maximum exposure across the Internet. An effective marketing campaign would be one that got the maximum attention to and results from a web site for the least amount of money.
BuzzOpportunities - Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand.
It is certainly a good idea to add a Web site to an existing business The more exposure you get the better it is.
the scheduling of media exposures of a particular advertisement or campaign evenly within a given period, see flighting and pulsing
continuity premiums
a series of related premiums offered over a period of six to eight weeks ...
When you create a marketing plan, you are attempting to gain exposure for your company or product to increase revenue. Before you begin writing a marketing plan, there needs to be a comprehensive...
How to Design Embroidered Logos ...
The total number of impressions or exposures over a specific time divided by the target universe. Can be calculated using just one medium or a combination of media.
average quarter-hour (AQH) ...
This allows merchant exposure to a large number of affiliates and makes it easier for affiliates to find affiliate programs to promote. It is a free service for affiliates but merchants pay a fee for the service.
Impression
An impression or exposure is the term used to describe when your ad is shown on a search results page after being triggered by a user's query.
It could be continual exposure to the person or company. Sometimes it is seeing that the person has expertise through writings or presentations. At other times it may be a testimonial from a friend or person you respect.
Frontlist titles customarily receive priority exposure in the front of the sales catalog - as opposed to backlist titles (usually found at the back of the catalog), which are previously published titles still in print.
To funnel a user towards some kind of a paid model. I.e. an iPhone app developer releasing a free version of a game to gain exposure to a larger audience and converting a percentage of those free users to users who pay for the priced version.
Marketing
The science of strategically using promotional disciplines and methods to get the maximum amount of exposure for a particular product, service or business.
store layout The interior layout of the store/library for the ease of user movement through the store to provide maximum exposure of good and attractive display. Retail store layout, is also successfully applicable to library layout.
Sites with strong mindshare, top rankings, or a strong memorable brand are far more likely to be linked at than sites which are less memorable and have less search exposure.
Digg - Social news site where users vote (or "Digg") on which stories get the most exposure and become the most popular.
Visit Digg.com ...
Everything you see on your computer screen for that page without needing to scroll downwards. All your critical or most important information should lie above the fold in order to ensure maximum exposure and to entice the user to read more.
CTP - Computer-to-plate, a process of printing directly from a computer onto the plates used by a printing press, it eliminates the need for a separate film-to-plate exposure system.
T-Scope (Tachistoscope)
A timing device used in conjunction with a slide projector or illuminating mechanism to provide limited visual exposure to stimulus materials.
Website Promotion
Website promotion refers to the marketing aspects of Search Engine Optimization, such as Keyword Submission, Paid Inclusion, and other techniques to increase a site's exposure.
with other technological concepts and techniques to achieve specific goals for a company. In simple terms social marketing, means building a business through many different media, like viral videos and blogs, because these give your company exposure.
It's a form of "vote" for an object in a way that's similar to a link on traditional websites. While there are numerous implementations of likes, the primary thing that marketers need to know is that more likes tends to also mean more exposure.
 See also: Market, Marketing, Product, Offer, Advertising
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