Expressive Drawing: A projective technique used by moderators in depth interviews and focus groups. Respondents are asked to draw pictures to express their feelings and emotions or to express how they feel about an ad or product.
Expressive (Social Style) one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salespeople and their customers; Expressives are characterised by high assertiveness and high responsiveness.
one of four social styles (with amiable, driver and expressive) commonly used to classify salespeople and their customers in terms of their communication approach, analyticals are characterised by low responsiveness and low assertiveness, see amiable, ...
Splash page: A highly expressive page between an advertisement and an advertiser's website that often provides product information.
Analytical (Social Style) - one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach; ...
Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what you are ending up with, it will save you time.
Value Proposition The functional, emotional, and self-expressive benefits delivered by product, service, or brand, that provide value to the customer, and the rationale for making one brand choice over another.
 See also: Market, Marketing, Customer, Product, Consumer
  
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