Extensive Problem Solving

Extensive Problem Solving - buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers; also called Extensive Decision Making.

See Extensive Problem Solving; Limited Problem Solving. Halo Effect the transfer of goodwill from one product in a company's line to another; the attribution, by association, of the qualities of one item to others in the group.

a buying situation in which the buyer has had considerable past experience, also called automatic response behavior or habitual response behavior, see extensive problem solving and limited problem solving
routing ...

See also: Cycle, Product, Price, Offer, Strategy