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Extensive Problem Solving

Marketing & Web  Expressive  External Analysis
04/24/2014

Extensive Problem Solving - buying situations which require considerable effort because the buyer has had no previous experience with the product or suppliers; also called Extensive Decision Making.


a buying situation in which the buyer has had considerable past experience, also called automatic response behavior or habitual response behavior, see extensive problem solving and limited problem solving
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See also: See also: Marketing, Advertising, Cycle, Satisfaction, Offer

Marketing & Web  Expressive  External Analysis
04/24/2014

 
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