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External data

Marketing & Web External AnalysisExternal Marketing Environment

external data Data that originate outside the organization for which research is being done.

 


Appended Data process whereby a customer file has data appended to it (such as age, income, home value) from some external data file. See overlay. ASCII American Standard format for data storage on magnetic media (tape or disk).

ODBC: Open Database Connectivity Method normalized by sharing of the data between data bases and programs. The pilot ODBC uses the language SQL normalized to reach the external data.

See also: Free, Access, Advertising, Aging, Function

Marketing & Web External AnalysisExternal Marketing Environment

 
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