External Marketing Environment

External Marketing Environment - relatively uncontrollable factors outside the firm which influence its decision making. .

2. The External Marketing Environment.
As a market orientated organisation, we must start by asking - What is the nature of our 'customer?' Such as: ...

Study of the external marketing environment, including factors such as customers, competition, and social change.

Regulatory Environment that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort; regulation changes can pose threats or present opportunities.

that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities
reinforcement ...

A method for identifying the elements of the external marketing environment - PEST is an acronym which stands for Political, Economic, Social and Technological factors.
Positioning ...

See also: Market, Consumer, Marketing Environment, Customer, Marketing