Eye tracking
A research method that determines what part of an advertisement consumers look at, by tracking the pattern of their eye movements.
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eye tracking - A method for following the movement of a person's eye's as he or she views an ad or commercial. Eye tracking is used for determining which portions or sections of an ad attract a viewer's attention and/or interest.
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Eye tracking - A research method that tracks eye movements to discover what parts advertisements consumers tend to look at.
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Flat rate - A media rate that allows for no discounts.
Eye Tracking Studies - Studies by Google, Marketing Sherpa and Poynter Institute using Eyetools technology to track the eye movements of web page readers, in order to understand reading and click-through patterns.
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Exposure Consumers who have seen (or heard) a media vehicle, whether or not they paid attention to it. Eye tracking A research method that determines what part of an advertisement consumers look at, ...
 See also: Media, Image, Goods, Point, Vehicle
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