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Face Validity: A measurement that, on the surface, appears to measure what it is supposed to measure.
Fact: Data, results, or findings that are objectively true and can be independently verified by other data or other research.
Face Validity - the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
 See also: Marketing, Variable, Attitudes, Family, Focus group
  
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