family brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a blanket brand
family life cycle ...
Family brand name
A family brand name is used for all products. By building customer trust and loyalty to the family brand name, all products that use the brand can benefit.
Family life cycle ...
Family brand: Where a product is part of a family, e.g. Kellogg’s, with Corn flakes, Rice Krispies, and Frosties.
see Family Brand.
see Blanket Purchase Order.
a purchase arrangement in which a buyer contracts with a supplier to take delivery of an agreed quantity of goods at a specified price over a fixed period of time; also called a Blanket Contract.
Family brand A brand name that is used for more than one product, i.e., a family of products. Fixed-sum-per-unit method A method of determining an advertising budget, which is based directly on the number of units sold.
Family Branding - Under this branding approach new products are placed under the umbrella of an existing brand.
associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of ...
 See also: Family, Customer, Product, Strategy, Marketing
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