feature story A type of publicity material that can be used by the media at their convenience because it is not time-related. Library materials and services available are good candidates for this type of story.
Concept story - Feature story designed to pique the interest of a particular demographic audience.
Feature story designed to pique the interest of a certain demographic audience.
Content development
The act of preparing and developing a Web site's content to ensure that it is properly set up, crawled and indexed by the search engines.
 See also: Impression, Advertising, Aging, Audience, Consumer
  
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