Product Features and Functional Benefits
Customers derive functional benefits from features that are part the consumable product. For instance, a plasma television includes such features and benefits as: ...
features
prominent or distinctive characteristics of a product's use, construction or design, also referred to as attributes
features and benefits selling ...
Features and Benefits Selling - a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Features Include:
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see Features.
the intended receivers of an advertiser's message.
the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet; for example, ...
Product features: What features will you add that may increase the benefit offered to your target market? Will the organisation use a discriminatory pricing policy for offering these additional benefits?
This mall features more than 30 merchants. Fees range from $200 to $2,000 per month. Another entry option is agreement to a sales commission that may range between 8 percent and 15 percent.
Now change those features to benefits. For a cell phone, you can carry it anywhere and use it anywhere (anywhere there's a signal, that is.) ...
Personality: features, traits, behaviours and experiences that make each person a unique individual.
Physical distribution: the handling and movement of outbound goods from an organisation to its customers.
Due to its layout features, the Headline is amongst the first things a visitor notices.
Benefits versus Features: Benefits address a prospect's emotional needs and communicate how the product or service will improve his/her quality of life or make him/her feel better. Features address the attributes of the product or service.
Perceptions of the features, tangible and intangible, that characterize a brand.
Information Architecture ...
Off-Price Chain Features brand-name apparel and accessories, footwear, linens, fabrics, cosmetics, and/or housewares and sells them at everyday low prices in an efficient, limited-service environment.
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Can iclude details such as pricing, product features, packaging, advertising, merchandising, distribution, and budget.
Market Penetration The percentage of actual customers as compared with the total number selected as the market.
A multivariate technique used for estimating the value people place on the attributes or features which define products and services.
Marketing mix The levels and interplay of the elements of a product's or service's marketing efforts, including product features, pricing, packaging, advertising, merchandising, distribution, and marketing budget; ...
Features-The product includes all the specifications that it says it has or that are required, this includes safety measures.
Reliability-The product performs consistently.
The package attract attention, describe the products features, create consumer confidence and make a favorable overall impression - Consumer affluence: Rising consumer affluence means consumers are willing to pay a little more for the convenience, ...
fantasy: Fantasy is fiction that features elements of magic, wizardry, supernatural feats, and entities that suspend conventions of realism in the literary arts.
A microsite is a web site with features between a landing page and a traditional web site. They are designed to function as a supplement to the primary web site and typically provide specialized information.
The Google Toolbar has a version of PageRank that features a smaller version of the algorithm.
MSN Search Features, Documentation, & Guidelines
Multi Dimensional Scaling The process of taking shapshots of documents in a database to discover topical clusters through the use of latent semantic indexing.
Goals may include driving targeted traffic to a Website and features on the Website to create a desired call to action.
Java: Java is a general purpose programming language with a number of features that make the language well suited for use on the World Wide Web.
A site that features links in no particular order which are totally unrelated to each other.
Link Partner
A website who is willing to put a link to your site from their website. Quite often link partners engage in reciprocal linking.
In addition to the standard features (storage, bandwidth, etc.) business hosting focuses on issues such as reliability (uptime, monitoring, backups) and support (true 24/7 help via phone, email and/or IM).
Synonyms
n/a ...
Software that contains additional 'features' for the purpose of displaying advertisements. This software will modify web pages from their original content to put ads on the user's computer screen.
This is often due to the variety of content and features offered to the visitor which prevents them from needing to go elsewhere for more information.
Key features of the most popular autoresponders include followup messages, broadcast messages, blog broadcasts, social media propagation, parsing, list segmentation, web form creation and detailed metrics and reporting.
Some basic techniques include focusing on benefits rather than features, using attention grabbing headlines, making effective use of testimonials, providing credible guarantees and addressing the copy to the desires of the reader.
A platform that enables developers to plug in features such as matchmaking, game servers, voice, achievements etc. to their games so developers don't have to spend lots of resources developing their own. Examples include OpenFeint and Scoreloop.
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Siteguys ...
[2] Drawing attention to distinct, unique features, traits or aspects for the purpose of setting one apart from competitors.
[usage] Differentiation helps distinguish your brand above all others.
Boundary Files:
Physical features that border a market area and can be recognized by a computer.
Box Plot:
A visual tool used to graph the data and exposed outliers.
WIRE SERVICE
News stories, features, etc., sent by direct line to subscribing or member newspapers and radio and television stations. For instance, Reuters and AP (Associated Press) are major wire services.
What Are You REALLY Selling? Understanding Features vs. Benefits
Eight Ways to Create Headlines That DEMAND Attention!
Four Steps To Writing a Great Classified Ad
Create a Circle of Influence
Failure is NOT an option! ...
product A bundle of attributes or features, functions, benefits and uses capable of exchange, usually in tangible or intangible forms. The library's products include materials to use, questions answered, storyhours, online searching, etc.
Among a wiki's features, it requires only limited or no knowledge of HTML and keeps a revision history so it is easy to roll back changes if necessary. Wikis are considered a web 2.0 technology.
This is a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated
AIDA ...
A detailed and lengthy approach to describing the product or service, its uses, benefits, features and the like versus those of competitive products.
Each address record features ZIP+4, carrier route, delivery sequence, delivery type and seasonal delivery information that can help mailers maintain accurate and complete addresses on the lists they own and rent as well as code their mail for walk ...
An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. The name and brand of the product are also part of the offering.
Unique selling proposition (USP) - the distinct features and benefits that differentiate a company's product/service from the competition.
Java ; Java is an object-oriented programming language created by Sun Microsystems that supports enhanced features such as animation, or real-time updating of information.
The jury is till out on Facebook’s viability as a pure marketing vehicle while their engineers refine their tools and features during this current wave of growth.
Policy Summary: A summation of selected features of an insurance policy prepared and attached to the policy by the insurer for delivery to the policyowner/insured.
Marketing mix - The elements of marketing, including product features, pricing, packaging, advertising, merchandising, distribution and marketing budget.
Dominant Design - a product configuration which endures; a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
Freemium: A business mode that offers basic services for free, or is ad supported, but charges a premium for advanced or special features. The model is popular with Web 2.
A new product or service that is related to an existing brand, but that offers different features/benefit and/or appeals to a different target segment.
Brand Identity ...
Allows users to send out newsletters to their lists and track results. Standard features include mail-merge personalization, message scheduling, and bounceback handling.
HyperText Markup Language. This is the "language" read by web browsers. Certain HTML "tags" are used to structure the information and features within a web page. As an example, HTML emails usually contain graphics and can be interactive.
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The Hypercom ICE 5500 is an affordable and flexible Web-enabled credit card terminal. The Hypercom 5500 also features a large, user-friendly LCD display, and provides all traditional credit card processing and transaction functions.
Body Copy " The text in an advertisement or direct mail piece following the headline which contains features, benefits, sales arguments, and the offer.
eCommerce - The ability to purchase online. eCommerce also goes by other super-snazzy names like etail. Web site features that allow ecommerce are commonly called shopping carts.
Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing, the added value is provided by features and benefits over and above those representing the “core product'.
png Portable Network Graphics, a patent-free graphics compression format developed by Macromedia expected to replace .gif. .png offers advanced graphics features such as 48-bit color higher More.
Personal Video Recorder (PVR)
PVRs are digital devices that use a hard drive instead of videotape as the recording medium. PVRs blend the features of a VCR with the programmability and storage of a computer.
 See also: Feature, Market, Marketing, Service, Customer
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