Features and Benefits Selling

features and benefits selling
a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer ...

FABS acronym for Features and Benefits Selling. Face Validity the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.

See also: Cycle, Variable, Sector, Presentation, Mix