Fighting Brand - a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
Price Brand see Fighting Brand. Price Bundling a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
 See also: Cycle, Variable, Presentation, Mix, Function
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