Fighting Brand

fighting brand and line extension maintained item A specific item that is continuously maintained in assortments.

Fighting Brand - a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure; the brand is used to compete with dealers' brands and generics. Also called a Price Brand.

Price Brand see Fighting Brand. Price Bundling a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.

See also: Consumer Goods, Tactic, Promotion, Channel, Strategy