Financial Services Companies
Financial institutions, such as brokerage firms and other financial consulting firms, are also in the business of producing original research.
Financial Marketing
The process marketing financial products and services, including the development of pricing, promotion, and distribution strategies that satisfy the needs of the financial organization and their retail and/or institutional clients.
Certain financial ratios provide a wealth of information on the health of your business and answer the questions outlined above.
Financial Accounting Standards Board (FASB) The body that writes the generally accepted accounting principles by which the financial statements of US firms must be prepared.
Financial Leverage A performance measure based on the relationship between a retailer's total assets and net worth. It is equal to total assets divided by net worth.
Financial Planning
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financial leverage
a measure of the extent to which a firm uses debt in its total capital structure; the higher the component of debt the more leveraged is the firm, leverage is calculated by dividing total assets by equity ...
financial audit - An aspect of the advertising agency evaluation process that focuses on how the agency conducts financial affairs related to serving a client.
first-run syndication - Programs produced specifically for the syndication market.
Financial Interest and Syndication Rules (Fin-Syn) - Rules adopted by the FCC in 1970 that prohibited the broadcast networks from owning or controlling the rebroadcast of prime time network shows.
Financial Accounting
Financial management
Following workplace safety procedures
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FIMAS Financial Institution Message Authentication Standard. See X9.9.
first-time visitor A visitor to a Web site who has never visited the site before. See repeat visitor.
The formal financial statements and report on operations issued by a corporation to its shareholders after its fiscal year-end.
[usage] A quality annual report increases shareholder confidence in your company.
Business Financials:
Business Financials are a set of reports including a: Profit and Loss Statement, Balance Statement, and Statement of Cash Flow.
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Customer PC Financial Network, an online brokerage, was so intrigued by the idea that it did an experiment. It ran banner ads in Infoseek's finance area and on the keyword ''finance.
the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
see Computer Modelling.
terms: The financial conditions agreed to in a book contract.
theme: A general term for the underlying concept of a book. (see: hook) ...
budget The detailed financial component of the strategic plan that guides the allocation of resources and provides a mechanism for identifying deviations of actual from desired performance so corrective action can be taken.
CFO Chief financial officer. The man in charge of budgets. Channel (1) An input-output device as part of a mainframe computer. (2) A means of distributing product to the market. For example, dealers, retail stores, direct marketing.
Some companies that have experienced a difficult fiscal year use their annual reports as a mea culpa for poor financial performance. They print low-quality books, scrimp on photography or color, and write down-trodden narratives.
Sustainability is a notion that proposes that socially responsible firms will somehow financially outperform other less responsible firms in the long run.
How will you withstand a devastating financial loss if you don't have a strong brand to fall back on?
You can't sum up your mission, vision and values in one sentence. Enough said.
No one can remember your logo.
Pessimistic about their financial futures.
Accustomed to cheap imports and less averse to buying them.
Suspicious of “slick' conventional marketing approaches. They want straightforward talk and evidence to support claims.
GLB: Signed into law in 1999, the Gramm-Leach-Bliley Act regulates how financial institutions can disclose consumers' personal information to non-affiliated third parties.
The company has a great idea, the marketing strategy seems feasible, but will the product be financially worth while in the long run?
AdBizStocks is a resource for getting quick access to stock and other financial information on publically traded advertising companies.
the most common of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities, also see acid-test ratio and quick ratio
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In business, it is your financial return from your investments (or expenses). More. ROS (Run of Site, Run of Station) A schedule for ads that run in open, available radio time or banner ad slots.
Amortized over the long-term, e-mail technology may make more financial sense than using an outside company. Be careful, however, not to cut corners on cost.
for users interested in financial investments and the stock market, for betters on horse races, for SEO-savvies and many more. Also some of the big Internet companies like Google, Yahoo! ...
Sponsorship: the provision of financial or material support to individuals, teams, events or organisations, outside the sponsor's normal sphere of operations. This might involve sport, the arts, community or charity work.
The price of a product may be seen as a financial expression of the value of that product
Price discrimination ...
These are the listings generally found on the left hand side of a SERP and are not influenced by direct financial payments. These listings are results based on factors such as keyword relevancy within a webpage: SEO is used to boost success.
A term describing the calculation of the financial return on a Internet marketing or advertising initiative that incurs some cost.
For retailers the attraction is a sharp increase in business without the need to pay for anything up-front. This minimises the financial risks and is in sharp contrast to paying for advertising without knowing the outcome.
Sticky: "Sticky" sites are those where the visitors stay for an extended period of time. For instance, a banking site that offers a financial calculator is stickier than one that doesn't because visitors do not have to leave to find a resource ...
For example, a model could be formulated using demographics and a company's financial data to select new markets that have the same combination of factors that are present in currently successful markets.
Segmentation - Process of dividing the population into target-groups by household criterion for preparation of mailing lists and direct mail advertising. Market segmentation allows a financial institution to identify the best prospects for new ...
During its short life, Inktomi acquired many businesses including Webspective, Infoseek, eScene Networks and FastForward Networks. Once the Internet bubble had burst in 2000, many of its acquisitions were sold off due to the financial collapse of ...
Comparing the commission rates is not enough; fine print in the contract must be checked for red flags, destination sites and creative units must be analyzed for conversion potential, and the financial strength of merchant partners must be evaluated.
Phishing emails usually link to a replica of a legitimate web page that tries to trick users into submitting personal or financial information or passwords. Plain text Text in an email message that includes no formatting code. See HTML.
 See also: Market, Marketing, Customer, Service, Strategy
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