First-mover advantage

First-Mover Advantage
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First-Mover Advantage
a sometimes insurmountable advantage gained by the first significant company to move into a new market.
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First-Mover Advantage: [fir] The First-Mover Advantage refers to the advantage gained by the first company that enters a certain market. This advantage is exacerbated for digital products and markets.

See also: Market, Advantage, Marketing, Internet, Company