fixed-sum-per-unit method
marketing glossary
marketing definitions
Definition: A method of determining an advertising budget, which is based directly on the number of units sold.
fixed-sum-per-unit
an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced
flexible pricing ...
Fixed-sum-per-unit method A method of determining an advertising budget, which is based directly on the number of units sold. Flat rate A media rate that allows for no discounts.
 See also: Cycle, Price, Place, Service, Value
  
|
RSS
