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Flanking

Marketing & Web Flanker BrandFlanking Attack

Flanking Attack - a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.

 


product flanking
a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors
product form competitors ...

See also: Cycle, Attribute, Variable, Forecasting, New Product Development