flat rates - A standard newspaper advertising rate where no discounts are offered for large quantity or repeated space buys.
Flat rate - A media rate that allows for no discounts.
Flighting - An placement method that schedules more advertising at certain times and less during other periods.
FLAT RATE
A uniform charge for advertising space or time, with no discounts for volume or frequency.
FLIGHT
A period of time during which commercials or ads are scheduled and run.
Flat rate
A media rate not subject to any discounts.
Flexform
An advertisement that does not conform to the standard make up of a publication's page.
Flat Rate: A flat, or fixed, fee to rent an entire list/file.
Flexography: A direct (not offset) printing method that uses relief plates, similar to rubber stamps, which are made from rubber or photopolymer.
Flat rate A media rate that allows for no discounts. Flighting A media schedule that involves more advertising at certain times and less advertising during other time periods.
cost-per-click (CPC) A method of charging for banner advertisements on the Web on the basis of how many viewers click on the ad, rather than charging on a flat rate basis for the advertising space.
Commissions can be based on either a flat rate for each sale (or lead captured) or a percentage of sale.
Payment method for online ads in which advertisers pay for each click-through, rather than by number of impressions or flat rate (see CPM)
pay-per-lead (PPL) ...
 See also: Profit, Distribution, Media, Internet, Service
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