Flighting

flighting
marketing glossary
marketing definitions
Definition: A media schedule that involves more advertising at certain times and less advertising during other time periods.

Flighting
The scheduling of advertising over time such that the amount of advertising varies according to a predetermined pattern, usually including some periods without any advertising.
Contributed by: MarcommWise Staff ...

Flighting: the number of weeks/days exposures an ad has on TV or in press before it is given a rest, then the number weeks/days it reappears ad nauseam for the run of campaign.
FMCG: Fast Moving Consumer Goods, i.e. grocery items.

Flighting - scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity.

flighting - Scheduling patterns characterized by periods of activity (flights) separated by periods on inactivity.

Flighting - An placement method that schedules more advertising at certain times and less during other periods.
Focus group - Research method that engages small groups of consumers in guided discussions of products or advertising.

Flighting A media schedule that involves more advertising at certain times and less advertising during other time periods.

the scheduling of media exposures of a particular advertisement or campaign evenly within a given period, see flighting and pulsing
continuity premiums
a series of related premiums offered over a period of six to eight weeks ...

See also: Advertising, Target, Cost, Marketing, Communication