Focus Groups
A tool for market research where small groups of customers are invited to participate in guided discussions on the topic being researched ...
However, focus groups can be costly to conduct especially if participants must be paid. To help reduce costs, online options for focus groups have emerged.
focus groups - A qualitative marketing research method whereby a group of 10-12 consumers from the target market are led through a discussion regarding a particular topic such as a product, service, or advertising campaign.
0 Focus Groups.
Focus groups are made up from a number of selected respondents based together in the same room. Highly experienced researchers work with the focus group to gather in depth qualitative feedback.
Video Focus Groups:
The ability to conduct real time focus groups with participants situated at different physical locations using video technology.
Viewing Room:
A room where researchers observe a focus group through a one way mirror.
Focus Groups: A discussion between six - eight individuals with the aim to produce qualitative data (opinions and attitudes) on the topic being discussed. The topic may be their opinions on a new product the organisation wishes to introduce.
Focus groups are useful when the marketer wants to launch a new product or modify an existing one. A focus group usually involves having some 8-12 people come together in a room to discuss their consumption preferences and experiences.
Idea Generation the first stage in the new product development process - the sourcing of ideas for new products; important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, ...
Penny-wise and pound-foolish, marketers include toward focus groups because they're cheaper than other forms of research, not considering the costs they incur when results are flawed.
pubname datelineMarch 2006 headline ...
Conduct primary research through surveys, questionnaires, focus groups or interviews. Primary data is expensive and time consuming. Collect secondary data from industry/trade publications, the Census Bureau and business magazines to save money.
TESTING/RESEARCH
Results from focus groups and other market research to gauge the potential effectiveness of a message, concept or advertisement.
Cooperation Fee (Co-op)
Money paid to stores, respondents, etc. for cooperation on audits, focus groups, etc. Also called an incentive.
If the target market consists of distinct segments, multiple focus groups, each consisting solely of representatives of a single segment, ...
marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, ...
Qualitative Marketing Research - marketing research which is not generally quantifiable; research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, ...
Definition: A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.
Marketing Glossary ...
Qualitative research - Research that is conducted to determine subjective information about a company, product or an ad campaign. Two methods of securing information include focus groups and in-depth interviews.
"The challenge of general advertising is that most ads are image-building and not response-building, so it is difficult to measure the success of a campaign, without incurring the extra costs of conducting surveys and focus groups," says Sumner.
Qualitative research A method of advertising research that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups.
 See also: Focus group, Market, Research, Marketing, Data
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