Follow-Up

Strive to write a follow-up email that promotes your product to precious status. Scarcity of supply produces very dramatic desire for purchase.

Follow-up Call A telephone call made after the initial mailer has been sent with the objective of increasing impact and the response rate.

Follow-Up - the vital final stage in the selling process; the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction. Follower Role - see Market Follower.

Probing: Follow-up questions to clarify why a particular response was given. Can occur in quantitative or qualitative research.

Selling Process the separate, but related, stages forming the activity of personal selling; these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.

In this way sales promotion can act as an effective customer information gathering tool (i.e., sales lead generation), which can then be used as part of follow-up marketing efforts.

Concentrate on continued R&D investment, customer satisfaction activities (with actionable response and follow-up), product guarantees, innovative promotions and advertising messages that apolitically support the brand's promise, ...

Add-on A related product offer sometimes included in the original promotion, otherwise as a follow-up communication. (Example: accessory items such as head sets or remote control devices for use with applicable audio equipment) ...

Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer (research results, a video or a tool), subscription to company updates and news.

The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.

Literature Fulfillment-the sorting and qualifying of leads, sending the appropriate information, and, if outsourced, forwarding leads to the marketer for follow-up.

The model's parameters are calibrated using a laboratory-test-market coupled with a follow-up telephone interview (Blackburn and Clancy 1982). LITMUS 11 adds monthly or quarterly projections, sensitivity analysis, and profit analysis.

See also: Market, Marketing, Product, Customer, Offer