Follow-up Call
A telephone call made after the initial mailer has been sent with the objective of increasing impact and the response rate.
follow-up
the vital final stage in the selling process; the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction
forecast ...
Probing:
Follow-up questions to clarify why a particular response was given. Can occur in quantitative or qualitative research.
Remember the follow-up "law of seven."
After seven exposures, you have created interest! ...
Selling Process the separate, but related, stages forming the activity of personal selling; these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
In this way sales promotion can act as an effective customer information gathering tool (i.e., sales lead generation), which can then be used as part of follow-up marketing efforts.
Concentrate on continued R&D investment, customer satisfaction activities (with actionable response and follow-up), product guarantees, innovative promotions and advertising messages that apolitically support the brand's promise, ...
Offers are normally categorized by the objective of the direct marketing effort: Lead Generation (for field sales or telephone follow-up), Traffic-Building (to a retail location, trade show booth, or web site), ...
Next you provide a telephone or mail follow-up to the fulfillment package. It's been estimated that you can double the number of qualified leads you end up with through a fulfillment follow-up step.
Capturing an opt-in and confirming it with a follow-up e-mail is a higher standard to ensure that you only add recipients who want your e-mail. As an additional enhancement, you may consider a true welcome program.
Includes purchase, subscription to the company newsletter, request for follow-up or more information (lead generation), download of a company free offer (research results, a video or a tool), subscription to company updates and news.
The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.
Literature Fulfillment-the sorting and qualifying of leads, sending the appropriate information, and, if outsourced, forwarding leads to the marketer for follow-up.
Parent-child Campaign - A campaign that involves an umbrella 'parent' campaign record (e.g. '2010>Q1>Email') that is comprised of numerous 'child' campaigns (e.g., '2010-Q1-Email-Introduction,' '2010-Q1-Email-First Follow-up,' etc.) ...
It is not possible to ask follow-up questions. Therefore, we can use our insights from focus groups and interviews to develop questionnaires that contain specific questions that can be asked to a larger number of people.
 See also: Market, Product, Marketing, Offer, Customer
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