Follow-up Call
A telephone call made after the initial mailer has been sent with the objective of increasing impact and the response rate.
At this point the lead may be sufficiently qualified to go to a salesman. Follow-up calls may result in database material. If follow-up calls reveal a poor prospect, the name can be removed from the database at this time.
The action could be making a purchase, signing up for a newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on the number of visitors who take action. Many affiliate programs use the CPA model.
 See also: Database, Marketing, Call, Rough, Product
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