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Follower Role see Market Follower. Foothold Firm see Market Nicher. Forecasting predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
are a few dominant competitors and many small companies, the top companies are in the position of holding price leadership roles where they are often the first in the industry to change price. Smaller companies must then assume a price follower role ...
 See also: Point, Marketer, Leader, Competitive, Offering
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