Form utility: production of the good or service, driven by the marketing function. For example, Procter and Gamble turns raw ingredients and chemicals into toothpaste.
form utility
the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product
formal approach ...
Economic Utility the ability of a good or service to satisfy a customer's needs or wants; the five kinds of economic utility are form utility, time utility, place utility, information utility and possession utility.
Form utility involves the idea that the product is made available to the consumer in some form that is more useful than any commodities that are used to create it.
 See also: Budget, Offer, Retail, Economic, Product Line
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