Four ps

four ps
marketing glossary
marketing definitions
Definition: Stands for Product, Price, Place (i.e., distribution), and Promotion.

Four Ps - the four major controllable variables of the marketing mix - product, price, promotion and place.

Four Ps - Product, Price, Place, and Promotion, also known as the marketing mix.
Frequency - Number of times an average person or household is exposed to a specific media vehicle within a given time period.

Four Ps Stands for Product, Price, Place (i.e., distribution), and Promotion. This is also known as the Marketing Mix, see below.

Marketing Mix - the major controllable variables product, price, promotion and place (distribution) - that the firm blends to produce the desired market response; also called the Four Ps.

Positioning, one of the four Ps of marketing, is an absolutely critical component of the marketing mix. If you are not positioned to be where your customer is when your customer is ready to buy, you lose.

This is a snappy and realistic definition that uses McCarthy's Four Ps.
Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.
Palmer.

product, price, promotion and place (distribution) - that the firm blends to produce the desired market response, also called the four Ps ...

(the means of communicating that offering to the target audience, promotional mix) and distribution (also known as Place, the means of having the product offering available to the target audience). The marketing mix is also known as the four Ps.

See also: Product, Value, Market, Communication, Customer