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Edward M. Tauber, 'Brand Franchise Extension: New Product Benefits from Existing Brand Names,' Business Horizons, vol. 24 (March-April 1981), p37.
Which SWOT Analysis do you want to study?
the use of a well-known brand name to launch a new product, of an unrelated category, into the market; also called Franchise Extension.
the awareness consumers have of a particular brand.
See Family Brand.
 See also: Marketing, Point, Analysis, Consumer, Customer
  
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