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Franchisee

Marketing & Web Franchise extensionFranchising

franchisee
a person or business that legally purchases the right to operate a franchise outlet
franchising ...

 


Franchisee: an intermediary who holds a contract to supply and market a product or service to operating standards and criteria set by the franchisor.
Franchisor: the individual or organisation offering franchise opportunities.

Franchise - As noted in the Distribution Decisions tutorial, a franchise is a form of contractual channel in which one party, the franchisor, controls the business activities of another party, the franchisee.

The selling of a licence by the owner (franchisor) to a third party (franchisee) permitting the sale of a product or service for a specified period. In business format franchising the agreement will involve a common brand and marketing format.

Franchising Involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, ...

Franchising involves the organization (franchiser) providing branding, concepts, expertise, and infact most facets that are needed to operate in an overseas market, to the franchisee. Management tends to be controlled by the franchiser.

- an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales; typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, ...

See also: Product, Service, Control, Franchise, Customer

Marketing & Web Franchise extensionFranchising

 
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