franchisor
a person or business that owns a franchise and agrees to sell the rights, within terms of a franchise agreement
free market ...
Franchisor: the individual or organisation offering franchise opportunities.
Frequency: the average number of times that a member of the target audience will have been exposed to an advertisement during a specified period.
Franchise - As noted in the Distribution Decisions tutorial, a franchise is a form of contractual channel in which one party, the franchisor, controls the business activities of another party, the franchisee.
The selling of a licence by the owner (franchisor) to a third party (franchisee) permitting the sale of a product or service for a specified period. In business format franchising the agreement will involve a common brand and marketing format.
Franchising Involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, ...
the right to sell a product in return for some percentage of the total sales; typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's ...
 See also: Franchisee, Service, Cycle, Control, Product
  
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