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free-standing inserts
brochures, leaflets and similar advertising material distributed with magazines and newspapers as loose inserts
free-standing retailer ...
Free-Standing Inserts (FSI) - Here coupon placement occurs loosely (i.e., inserted) within media, such as newspapers and direct mail, and may or may not require the customer to cut away from other material in order to use.
Free-standing inserts (FSI) - An advertisement in a print publication which is not bound and separated by any editorial. FSI's are typically distributed with newspapers, magazines, and catalogs.
Media " Print media delivering advertising to consumers by means other than solo direct mail or space advertising. Includes card decks, cooperative mailings, statement stuffers, package inserts, blow-ins or bind-ins, and free-standing inserts.
Insert Media: Any means of reaching consumers via print other than by using solo direct mail and space advertising, including: cooperative mailings, card decks, package inserts, statement stuffers, blow-ins/bind-ins and free-standing inserts (FSIs).
The service tracks this activity across 15 monitored media, including print, outdoor, radio, free-standing inserts and television. The electronic delivery platform through which customers access these data is called Ad*Views.
 See also: Free, Marketing, Advertising, Product, Place
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