Free Associations - a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher; ...
Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy, qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, ...
 See also: Free, Consumer, Focus group, Knowledge, Market
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