A free sample of a software product or better some sort of a light version which will make it likely that the full version is purchased if the customer likes the product.
(h) Free samples (aka. sampling) e.g. tasting of food and drink at sampling points in supermarkets.
Franchise-Building Sales Promotions consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product.
Samples: When the car dealer lets you take the car you are considering buying for a drive, what is that? It is a free sample. Gourmet grocers set out free food all day, as does Costco. Why? Free samples are inexpensive loss leaders that create sales.
and launched an online advertising campaign extolling Excedrin as ''the tax headache medicine.'' For 30 days, Bristol-Myers ran ads on financial Web sites offering a free sample of Excedrin to Net surfers who clicked on the ad and ...
 See also: Customer, Free, Sample, Service, Market
  
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