free standing insert (Also Free Standing Stuffer) - A pre-printed ad of one or more pages which is inserted unbound into newspapers, especially Sunday editions.
FSI: Stands for Free Standing Insert; an FSI is a preprinted advertising message which is inserted into, print media unbound. These are most commonly found in newspapers.
FSI Free Standing Insert. Usually a coupon or other promotion found in a magazine or newspaper. The least expensive way to distribute coupons. Flat file Another name for a sequential name file.
Other Alternatives: Inserts have been included in newspapers, supermarket take-one racks, have ridden along with Pennysavers, order acknowledgments, FSI's (Free Standing Inserts: over runs of Sunday Supplements) and the list goes on.
 See also: Marketing, Variable, Access, Rating, Free
  
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