Frequency Cap
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Marketing Terms
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Frequency Cap
A pre-defined restriction on the amount of times a specific website visitor is shown a particular advertisement.
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Frequency Cap
Frequency caps are present to limit the number of times we are exposed to the same online advert.
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frequency capping Limiting the number of times a given advertisement is presented to the same person.
Frequency cap - Restriction on the amount of times a specific visitor is shown a particular advertisement.
Fringe time - In TV, the period directly preceding and directly following prime time.
 See also: Frequency, Market, Marketing, Search engine, Interactive
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