Freudian Motivation Theory

Freudian motivation theory
the theory that a consumer's buying preferences are dictated by unconscious motives, and those visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase, see motivation, ...

See Freudian Motivation Theory; Maslow's Theory of Motivation. Heterogeneity see Variability.

See also: Cycle, Attributes, Sales, Seller, Research