front-of-counter
the prime and most sought after position for impulse goods, hence, front-of-counter (or FOC) display pack
full cost pricing ...
Front-of-Counter. Focus Group a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product ...
 See also: Cycle, Variable, Sector, Presentation, Mix
  
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