Fulfillment " The process of responding to a customer purchase or request, including shipping ordered products.
- G -
Gatefold " Parallel folds on printed piece resulting in flaps folding toward each other like a gate.
Fulfillment
The process which involves responding to the responder - either by providing additional information, shipping or billing products ordered.
fulfillment house: A firm commissioned to fulfill orders for a publisher - services may include warehousing, shipping, receiving returns, and mail-order and direct-marketing functions.
Self-Fulfillment A life-style concept whereby people express their growing sense of uniqueness through goods and services purchases.
5. Fulfillment (Shipping, Postage) $_____________
6. Total Fulfillment, Product Cost
per order (line 3+line 4) $_____________
7. Number of orders received $_____________
(Estimate several rates of response) ...
Product Fulfillment-the storage and shipping of samples and merchandise.
Prospect: A list of contacts who have been identified and/or qualified as being a potential customer.
Fulfillment house A coupon clearing house. A company that receives coupons and manages their accounting, verification and redemption.
Fulfillment The process of responding to a customer request with literature or product. Fulfillment us usually outsourced to a fulfillment house. Geocoding A system for assigning a census code to any name and address.
Often the decision is one of convenience (e.g., whatever works to fix a problem) or personal fulfillment (e.g., perceived to improve purchaser's image).
Authority brands, dealing in the realm of the rational, standing behind a tangible proof of promise fulfillment, should be a lot easier to manage in today's ephemeral marketplace. Their characteristics and attributes are tangible.
Are your delivery and fulfillment practices dependable and consistent from one order to the next?
 See also: Product, Rough, Market, Marketing, Offer
|
