| |
Home
Business & Finance
Marketing
Marketing Tools and Help
Marketing Glossary
Full-Service Agency - Definition of Full-Service Agency ...
full-service agency - An advertising agency that offers clients a full range of marketing and communications services including the planning, creating, producing, and placing of advertising messages and other forms of promotion.
Full-service agency An agency that handles all aspects of the advertising process, including planning, design, production, and placement.
There are many types of agency, but it is generally accepted that the main ones are include full-service agency, a la carte agency, or specialist agency. A full-service agency will take on the whole project or campaign.
 See also: Strategy, Planning, Marketing communication, Service, Communication
|
