Full-Service Research Supplier

Full-Service Research Supplier - a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualization, research design, data collection and analysis, and reporting.

Limited-Service Research Supplier a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.

See also: Cycle, Presentation, Concern, Sorting, Allowance