FeatureFunctional Benefit
screen size
screen resolution
surround sound ...
Functional Product Groupings Categorize and display a store's merchandise by common end uses.
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functional organization
the organization of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organization of a firm' ...
Functionality What a product does for the buyer and user; the utility it offers the user; what he or she can do with it.
Functional Discount - a price allowance given to a firm performing some part of the marketing function for other members of the channel of distribution; also called Trade Discount.
functional consequences - Outcomes of product or service usage are tangible and can be directly experienced by a consumer.
G ...
Site Function Targeting: A simple way to target advertising by the primary use of a website (to buy or sell, to get information, to be entertained). Site function targeting is complementary to traditional category targeting.
Function is what the product or service does in mechanical or analytical terms. Imagine you are buying a new car. If you are shopping for the best real value, you would get the most function efficient ground transportation for the lowest cost.
Function Cost/M Total Cost
1. Copy & Creative* N/A $___________
2. Total Package Costs $_________ $___________ ...
Functional or emotional associations that are assigned to product or company by its customers and prospects; the qualities a company wishes to stand for or have associated with its brand.
Brand CredoTM ...
Functional or external benchmarking involves comparing your business activities with those of companies from other industries/sectors with similar processes.
The function of MediaWiki itself (the software of Wikiversity) is described at the MediaWiki User's Guide in Meta-wiki.
Search functionality specific to one site.
Information
Site search can make or break the user experience. Great search results can help win long-time visitors.
A search function specific to one site. This awesome tool allows users to find what ever they are looking for on your site. All they do is type in the search term and hey presto if you have it on your site, they’ll find it.
to the top ...
A marketing function that identifies products and their source and differentiates them from all other products.
[usage] Branding sets your company, product or service apart from the competition.
Leading edge functionality provides greater levels of security, moderator control, and participant options.
Your people can now focus on your core business, not support systems.
Diagnostic Function: The explanation of data or actions.
Diary Panel: A panel of consumers who agree to keep a diary of their media consumption, product purchases, retail shopping, etc. over a period of time.
Sales-response function - The measurable effect of advertising on sales.
Definition: A functional or psychosocial risk a consumer feels he/she is taking when purchasing a product.
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The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time'
Marketing audit ...
Deep Linking is a function of most affiliate networks allowing the affiliate to send a visitor to a specific page on the merchantâEâ"¢s site. By default, the affiliate link normally will go to the homepage.
Downsizing Moving a function from a mainframe computer to a smaller computer such as a Mini, a LAN or a PC. Dump Printed display of the contents of a tape or data file.
Performance Risk concern in the buyer's mind that the product being considered for purchase will not work efficiently; also called Functional Risk. See Risk.
Double opt-in Once a new subscriber has filled in their details on a form, a double opt-in functionality would require them to complete an additional action in order to confirm their inclusion/registration.
Brand Attributes Functional or emotional associations that are assigned to a brand by its customers and prospects.
Parity products Product categories where the several brands within that category possess functionally equivalent attributes, making one brand a satisfactory substitute for most other brands in that category.
typeARTICLE summaryThe most successful marketing communications agencies today are 'media agnostic' pubnameSteinbeis-Hochschule Berlin - Der MedienMBA datelineOctober 2005 headlineI love you, TiVo, now change typeARTICLE summaryLack of functionality ...
Fraud and deception are not only morally wrong but also inhibit the efficient functioning of the economy. There are also behaviors that, even if they are not strictly illegal in a given jurisdiction, cannot be undertaken with a good conscience.
If something should malfunction within a complex system, there may be no other way of identifying the problem. Log files are also used to keep track of complex systems, so that when a problem does occur, it is easy to pinpoint and fix.
Gateway: An equipment Footbridge which connects several networks, using possibly different standards, by making functions of routing. Intermediate computer which passes on information packages on a network towards the indicated destination.
Another risk you face with shortened URLs is that the service provider may cease to function at some time in the future, ...
There are several solutions for a marketer to automate all these functions.
To avoid this situation, companies typically segment their markets, and offer a free product, with limited functionality (and no customer support or documentation) to a casual user group, and an upgraded version, at a price, ...
A parent theme exists to provide the main theme functionality for a blog.
Marketing automation solutions can provide rich functionality to automate and measure demand generation campaigns that generate more high-quality leads.
When used in reference to online advertising, one server assigning an ad-serving or ad-targeting function to another server, often operated by a third company.
The primary function is to promote the list to mailers and list brokers for list rental. List managers can be either an internal employee of the list owner, or part of an outside list management company paid a commission by the list owner.
As a broad / advanced match buffer, negative keywords function as a filter to prevent an ad from showing under unwanted irrelevant search queries, e.g.
They are designed to function as a supplement to the primary web site and typically provide specialized information.
Usability - This term refers to how "user friendly" a web site and its functions are. A site with good usability is a site that makes it easy for visitors to find the information they are looking for or to perform the action they desire.
API Application Program Interface - a series of conventions or routines used to access software functions. Most major search products have an API program.
self-syndication: Management by writers or journalists of functions that are otherwise performed by syndicates specializing in such services.
Organic Disorder: An alteration in the structure of an organ caused by disease as opposed to psychosomatic or functional disorders in which no evidence of organic problems exist even though some impairment exists.
Match the length, tone, and function of the sentences and paragraphs you see in the article you are using as a model. Bring in information about yourself. Bring in your facts and your news and information. Tell your own stories.
When implemented the IP Authentication Header must use MD5 with a 128-bit key or a stronger hash function. An implementation may support other authentication algorithms in addition to keyed MD5.
Travel Alarm Clock
Square single function timer with neck strap and magnet. Over 300,000 More Promos
Get latest news and analysis on how startups and small businesses can leverage Internet technologies.
Siteguys ...
If you're an affiliate who doesn't understand a lot of PHP, HTML, or CSS, Thesis will give you a ton of functionality without having to alter any code.
Addressability - Remote control function of sophisticated equipment that allows a cable operator to activate, disconnect or unscramble the signal received by a subscriber. Also called Addressable Cable Converters.
They could also set up consumer focus groups to discover why PDA's are purchased , what functions are most commonly used, what they dislike about them, and how they would improve them.
INDEPENDENT - An agency which functions alone, not controlled or influenced by a larger corporation. Michael J. Motto Advertising is an independent agency, free to act solely in our clients' best interests.
[edit] Portal A site that functions as a point of access to information on the web. Portals are either authoritative hubs for a given subject or popular content driven sites.
Directives or "markup" which are used to add formatting and web functionality to plain text for use on the internet. HTML is the mother tongue of the search engines, and should generally be strictly and exclusively adhered to on web pages.
Visual Clarity: A function of layout and design: pages are easy to scan; text and graphics are clear; prospects can find what they are looking for quickly and easily.
Buying centre: a group of individuals, potentially from any level within an organisation or from any functional area, either contributing towards or taking direct responsibility for organisational purchasing decisions.
product A bundle of attributes or features, functions, benefits and uses capable of exchange, usually in tangible or intangible forms. The library's products include materials to use, questions answered, storyhours, online searching, etc.
Dead Link - A link which is no longer functional. Most large, high-quality websites have at least a few dead links in them, but the ratio of good links to dead links can be seen as a sign of solid information quality.
Personal Digital Assitant, also known as a PalmTop. These devices function like mini internet-enabled hand-held computers that are sufficiently smaller than laptops and can be used as mobile and/or media devices.
Premium SMS ...
1) Clickable graphic that contains certain functionality, such as taking one someplace or executing a program; 2) buttons can also be ads.
C
Cable modem ...
JS (JavaScript)
A scripting language that provides browser functionality.
Keyword Density
A ratio of the number of occurrences of a keyword or "keyword phrase" to the total number of words on a page.
Cookie: Small file stored on a visitor's computer that records information. For affiliate programs, cookies have two functions: to keep track of what a customer purchases and to track which affiliate was responsible for generating the sale and is ...
 See also: Market, Marketing, Product, Service, Offer
  
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