galvanometer test
marketing glossary
marketing definitions
Definition: A research method that measures physiological changes in consumers when asked a question or shown some stimulus material such as an ad.
Galvanometer - a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement; the instrument measures the perspiration that accompanies the subject's interest or arousal.
Galvanometer test - Research method that measures physiological changes in subjects when asked a question or shown some stimulus material.
Generic brand - Non-brand name products.
 See also: Customer, Marketing, Market, Advertising, Brand
  
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