Gap Analysis

Gap Analysis
Gap analysis is a very useful tool for helping marketing managers to decide upon marketing strategies and tactics. Again, the simple tools are the most effective. There's a straightforward structure to follow.

Gap Analysis Enables a company to compare its actual performance against its potential performance, and then determine the areas in which it must improve.

gap analysis
the determination of the methods and techniques used to fill the "gap" between corporate sales and financial objectives and the current long-range forecasts of the sales team
gatekeeper ...

Need-Gap Analysis an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes; ...

See also: Market, Analysis, Customer, Service, Consumer