gatekeeper
an individual within an organization who is responsible for evaluating the potential value of a salesperson's product or service for a particular decision maker and taking action accordingly (e.g.
Gatekeepers: In long-term care insurance, refers to policy provisions, restrictions or limitations that qualify the insured to begin receiving benefits, such as being referred for care by a physician, ...
Gatekeepers - people within organizations who can control the flow of information to members of the buying centre. See Buying Centre.
gatekeeper Usually the individual who controls the flow of information from the mass media to the group or individual.
Checklister:
A system that acts as the gatekeeper of merchant processing. Applications are entered into the system, checked for completeness, and are summarized to quickly determine the status of a file.
User - those who will actually use the product when it is received (e.g., office staff)
Initiator - any Buying Center member who is the first to determine that a need exists
Gatekeeper - anyone who controls access to other Buying Center members (e.g.
 See also: Control, Purchase, Company, Service, Buyer
  
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