GE matrix: a tool for analysing a product portfolio, plotting industry attractiveness against business position for each product, resulting in a nine-cell matrix.
GE Matrix see General Electric Strategic Business Portfolio Planning Grid.
Now follow the usual words of caution that go with all boxes, models and matrices. Yes the GE matrix is superior to the Boston Matrix since it uses several dimensions, as opposed to BCG's two. However, problems or limitations include: ...
 See also: Research, Offer, Services, Consumer, Customer
  
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